Since over thirty years specializing in the organization of events and in the sale of party and festivity articles, Party Trade decided to extend its activities to new product categories during the COVID period. Thanks to the acquired experience, the company knows exactly what the consumers want and offers retailers – served exclusively – specific assortments for their targets, be it nursery products, party articles or toys.
“Retailers often do not realize the big potential there is”, says Gianluigi Nasto, Sole Director. “Just take into consideration that around a birth you have seven party occasions, since mum finds to be pregnant up to the first birthday, through gender reveal, baby shower, birth and baptism. And until the kid is 12-years-old, there are more events such as festivities, birthdays, Halloween and so on. We offer 200-300 SKUs in very comfortable display stands and we ask retailers to pay only what they sell. Moreover, we offer advice on how to sell party articles and on how to arrange a balloon set-up (this service generates a 200-300 per cent margin). Ours is a very attractive proposal: loan to use displays, no stock, proper assortment, free training!”.
At Toys & Baby Milano Party Trade showed some display stands and a balloon lab.