Meqbem / Pantaworlds
Kids in the centre of the experience
Meqbem develops games that perfectly integrate in the daily life of parents and children, with a care for details which stands out, for instance, in the products’ ergonomics.
“Before producing it, we imagine the game in the life spaces of kids and parents, not exclusively during the play experience”, explains Massimiliano Sallusti, Co-Founder. “Such approach is the core of Pantaworlds, the line of products and accessories which revolves round felt-sewn quiet books, with a size that fits any bookcase while the optional characters kits are offered with their practical bag and the backpack is equipped with handle and shoulder straps suitable for both kids and adults. Furthermore, we distinguish ourselves because we see play as a tool driven by the children’s imagination, putting them in the centre of the experience and allowing them to make their fantasies become real through a personalized form of play. The true magic is inside the children, it is their imagination: we just give them the tools to let it take shape”.
The Pantaworlds project’s aim is promoting through play the children’s cognitive and creative development worldwide: “We want to become a point of reference in the toy business, proposing a wide range of products that not only entertain kids but also assist them in acquiring crucial skills”, says Sallusti. “Our toys’ goal is contributing to form independent and creative individuals, endowed with a solid cognitive basis. We would like to become reliable allies of parents and educators, offering high quality educational resources that help little boys and girls to grow in a harmonious way. So, we want to invest in childhood education, inspiring a generation of people who believe in their own potential”.
