Deco Chic
Creativity and design in the children’s room
In 2011 Federica Dal Dosso, very keen on interior design, established Decochic, online shop specializing in vintage and Nordic style home décor, at a time when e-commerce was not widespread yet. Subsequent acquisition of a site dealing with children’s room furniture turned the activity’s focus toward the childhood world.
“Since a few years ago, the brand has extended its offer becoming a producer of stickers and adhesive wallpapers”, says Dal Dosso. “Thanks to online sales, our relationship with the customers is direct allowing us to understand and satisfy any request from the market. We are interested in expanding to sales through brick-and-mortar shops because we want to give consumers the opportunity to see and touch the products physically. Due to our experience as distributors, we are certain we can guarantee the retailers that there is real demand for the articles we propose”.
At Toys & Baby Milano Decochic has concentrated on wallpapers and stickers: “Besides being self-adhesive, they are washable and easy to stick, even for non-experts”, explains Dal Dosso. “The products are printed using Greenguard Gold certified inks and are therefore suitable for sensitive environments such as kindergartens and children’s rooms. Self-adhesive articles are ideal for those who live in rented homes and cannot permanently modify their living spaces; moreover, they are highly useful to decorate and renovate furniture and walls, promoting the concept of creative recycling”.
