CO.RA Prima Infanzia
New and established brands supporting sustainability
CO.RA. is an Italian company based in the Romagna region: its core business is the nationwide distribution of excellent brands among which, during the years, some belonging to nursery have appeared too. CO.RA. Prima Infanzia (Early Childhood) devotes itself to the families’ daily needs at home and while travelling: “Your family is the centre of our world” is the message – and the aim as well – guiding the division in search of the best brands and products to be offered to their customers.
“Our portfolio includes top established brands, such as Fehn, Tutis, Vikingtoys and Disney, and young, ambitious and innovative brands such as Bibo”, informs Alessandra Reut, Early Childhood Division Manager at CO.RA. “Our brands’ lines tend towards sustainability and protection of the planet. Our product range not only satisfies the needs of modern mums and of skilled dads but also guarantees the best comfort and safety standards for their children. Our strengths consist in a professional team with a remarkable experience in the branch, service and support for our customers, product availability in our warehouses and flexibility when looking for new approaches to nursery goods on the Italian market”.
This year at Toys & Baby Milano CO.RA. Prima Infanzia introduced new brands to be added to its portfolio and to become part of its family. “We will also show many new products relevant to the brands we already deal with: Fehn’s new collections, Bibo’s new product categories, Tutis’ innovative technologies and Vikingtoys’ new lines, ever more sustainable and long lasting”, says Reut.
