Coccoliamo is wholly involved in the “buy less, buy better” approach, which implies the consumers invest in high quality products that will last, instead of impulse buying articles that lack sustainability. Furthermore, the brand stands out thanks to its “slow fashion” and “slow design” principles, focusing on quality, safety and ethical production.
“It’s not only a matter of selling accessories for babies, children and mums but rather of creating an emotional link with the families”, say Marta and Veronica Sandonnini, founders. “We undertake to use eco-friendly materials of European origin exclusively and to support a km 0 supply chain in order to assure transparency and traceability. Our mission consists in safeguarding the new families by offering them safe and sustainable products, at the same time contributing to the protection of the environment.”
The founders are sisters, both designers and mums: “This is not just a detail, but real added value to our brand”, they point out. “Since we ourselves are mums, we deeply understand the needs and the challenges the new families face daily. Such personal experience guides us in research and design and in the care for every single product, totally hand-made in small family-run craft workshops. We put our heart and passion in everything we do, because we know how important it is for the families to be supported and cuddled during such a special time. Every article is designed aiming at surrounding the families with beauty and functionality, without any compromise as to quality. We are convinced that the families deserve the best and that is what we hardly work for”.
The Coccoliamo collections have been conceived with a view to satisfying the modern families’ needs, offering a distinctive style, quality, safety and comfort for a simpler and happier daily life.
