Buzz Italia
Top brands in the games and nursery products categories
Buzz Italia, Family Nation’s distributing division, deals with top international brands of products for children on an exclusive basis in the Italian marketplace.
“We reach a wide range of shops, from nursery products and toy retailers to pharmacies and e-commerce”, say Aidan Cox, Co-Founder e COO, and Emilia Mugnai, Co-Founder e CEO. “Our retailers look for high quality products which comply with the European standards and are innovative in design and respectful of the environment. Our advanced B2B platform makes the buying proceedings simpler, allowing the retailers to access the information quickly and to reorder easily. This contributes to increasing the goods’ turnover and offers precious competitive advantage. Besides the platform, we offer a wide range of resources which are useful for selling, including an images and video database, and qualified and competent managerial staff. In 2023 we have extended our multichannel activities launching our first brick-and-mortar store in Milan; a second one will soon open in Florence. We are integrating our digital corners in the retailing partners’ points-of-sale. At the end of 2023 we have successfully increased our games selection including top brands such as Label Label and Tryco, whose products are made of wood coming from sustainably managed forests (FSC certified), are properly designed for the children’s little hands and are available at highly accessible prices”.
Several new lines will be introduced at Toys & Baby Milano: “We will exhibit the latest proposals from Connetix and Clixo, pioneering brands in the STEAM and magnetic games categories”, announce Cox and Mugnai. “What’s really new, however, is the launch of two new sections in our large catalogue: wheeled products with Ding, a Belgian strollers brand which is conquering our customers thanks to its attractive prices, and the children’s room, with Vipack and Jaxx, brands which offer a wide assortment of furniture boasting modern design and impeccable quality at incredibly accessible prices”.
