Britax Römer
Total safety for moving children
Since the first Britax Römer car seat was developed in 1966, the company has protected millions of children worldwide during their travels. With a global presence over EMEA, Americas and APAC, Britax is well known for innovation, quality and a certified safety record in the whole range of products and brands. To protect what is most worth: the mission is providing children’s mobility solutions that are safe, comfortable, sustainable and easy-to-use.
“We are market leaders worldwide in children’s mobility and we commit ourselves to make family travels safer thanks to our award-winning range of car seats, strollers and accessories”, says Andrea Massa, Commercial Lead Italy. “Our company’s values are: care, trust and curiosity. Britax boasts high brand awareness, a resilient and attractive business model and a very diversified blue chip customer base, with long-term relationships founded on our reputation for safety and innovation. For our company, 2024 is an important year due to a resolute change in strategy and model. Indeed, since March the company is no longer present on the Italian market through a distributor but has a direct structure at its disposal. This decision results from a precise investment choice which we believe will lead to a strong growth of the Britax brand in Italy through reliable and lasting partnerships with our market’s best stakeholders”.
Taking part in Toys & Baby Milano will allow to show the company’s renewed organization and to communicate the new strategies in the best way: “Our aim is drawing up and strengthening plans and partnerships so that Britax can reach in Italy the same leadership levels already established in the main European and world markets”, adds Massa.
