Creating joy in the form of dolls for more than 45 years
It all began 45 years ago. José Antonio Arias and Mª Luisa Martinez put abrilliant idea into action: creating joy in the form of dolls. Their idea lives on thanks to the determination of his children to continue something that is not just a profession; it’s tradition. A way of life that stems from a family’s wish to put smiles on the faces of children around the world. Our beginnings mark who we are. That’s why we’re proud to be from one of Spain’s prime doll-making regions: El Valle del Juguete, or Toy Valley, a hub of creativity which is famous for making dolls that will become a childhood companion that children will remember forever.
We have been making dolls in Castalla, close to Alicante in south-eastern Spain, for more than four decades. We rely on the hands of the best craftspeople who are specialised in the art of toymaking. We have perfected the product throughout the years, resulting in the quality specimens we have now. We were one of the first companies to manufacture our Reborns product line on a large scale, dolls that look just like real babies, created using meticulous artisanal techniques.
This is just one example of who we are, how much attention we pay to detail in creating an exclusive, handmade and one-of-a-kind product. Our team is dedicated with heart and soul in making dolls that help create joy.
