Becoming a parent is like embarking on a journey: exciting, surprising, but also full of responsibilities and with difficulties that often lead parents to ask themselves a thousand questions wondering if the path taken is the right one. Very often parents face external judgment, feeling pressured to meet certain criteria of perfection.
In reality, there is no best or universal solution for raising a child; parents must feel free to each act in the way they feel is best for themselves and their child, being able to count, if necessary, on someone to support them and with whom they can dialogue without feeling judged. And Chicco is at the side of families, listening to their needs and supporting them, thanks to its all-round experience with the child, through a wide range of products and services.
This is Chicco’s mission: to relieve parents by giving them the opportunity to fully and serenely live this unique experience, without judgment and without making them feel alone or not up to it. Because in Chicco families will always find an ally, but the way to live and love this incredible journey will always be theirs and theirs alone.
CHICCO
Chicco is at the side of families, listening to their needs and supporting them, thanks to its all-round experience on baby, through a wide range of products and services. Innovative products, researched and developed with dedication, through dialogue with parents, child observation, the Chicco Research Center and ongoing collaboration with experts and the medical scientific world. Supporting today’s families also means thinking about the world in which they will grow up, about their future, which is why we are constantly committed to acting responsibly in respect of people and the environment. To date Chicco is present in more than 120 countries around the world.
