The Beberoyal Consortium is the union of the best baby product shops in Italy.
Beberoyal was born in 2005, from the need of many independent shops that joined together on the basis of shared values: quality, service, excellence.
At the beginning we were about ten shops in all. We shared the same enthusiasm for running our businesses, but also the difficulties we faced. We were afraid of being crushed by large groups, which were always evolving and changing.
However, over time we realised how deep-rooted our activities were, often handed down from family to family, and how strong our business model was, not based on large numbers but on attention to people.
Joining forces came naturally: today we have more than 75 points of sale and are unique in Italy.
What distinguishes us today is precisely our ability to see beyond profit, to offer people the best product based on their needs: to do this consultancy work we undertake to study, update and choose with great care the products to display in the shops. We act as a filter for you!
The Beberoyal Consortium has become the largest reference point for light and heavy baby care in Italy.
This has been a long and rigorous process. We have never allowed ourselves to be tempted by price politics, but have always remained steadfast by choosing the values of quality and safety, relying only on partners of the highest level.
This approach has sometimes entailed economic sacrifices but has proved successful over time: the Consortium has in fact established itself for its quality.
Families who choose us know that in our shops they will find a very high level of service, all the attention they deserve and an offer tailored to their needs.
Mothers know that they will find continuous and reliable assistance long after the purchase. It’s no coincidence that in our shops we often organise pre- and post-pregnancy meetings, first aid and airway obstruction courses, pre-birth courses and breastfeeding courses.
All Beberoyal points of sale select and offer only those products for babies and mothers that meet the strictest quality requirements: when choosing products we take into account the usefulness of the products, the degree of innovation, design, functionality, safety and reliability.
We believe that products should not only be beautiful, but should also improve the lives of families by meeting real needs.
Our partners are an absolute guarantee in this area.
