unlocking a memory 2019:
all about the fourth in-presence edition.
On this page you can find the best pictures from our 2019 edition, and the full list of exhibitors that contributed to the success of the entire event.
The fourth edition of Toys Milano was held on May 6th and 7th, 2019, on a Monday and Tuesday at the MiCo Congress Center, but in a bigger pavillion compared to last year. We didn’t change the format though, which is clearly a win: just two days, pre-built area, free buffet lunch for exhibitors, agents and buyers, plus further commodities for everybody involved. Two days of business designed to make connections between companies and buyers.
During Toys Milano we also held seminars and workshops regarding interesting topics for toy professionals, presented by experts: toy safety, market data, consumer researches, sell process innovation and much more.
Il focus di Toys Milano è il mondo del giocattolo che si estende anche ai settori del carnevale, del party, della cartoleria e della prima infanzia.
Bay-B, our area entirely dedicated to childcare, keeps on growing in numbers of exhibitors and from a media coverage point of view. Thanks to Bay-B, Toys Milano is getting richer, more interesting and important.
We also have a few selected partners, like the italian business magazines Toy Store and Baby World, and Milano Licensing Day to cover the licensing world.
The retail of the future between tradition and innovation
What is required of the specialised channel retailer today? What are the winning partnerships with the industry?
by Toy Store
Toys and Licensing
NPD market data and scenarios with Warner Bros Italia
by Milano Licensing Day
Disney presents the Christmas 2019 novelties: preview of Frozen 2 and Star Wars Episode IX
at the Disney Theatre
Overcoming the challenges of independent shops
Kiki Lab, a company specialising in retail research, animates a meeting on the opportunities for independent shops
by Kiki Lab
Toys Awards 2019
curated by Tuttogiocattoli
TUESDAY 7 MAY 2019
How demographic dynamics are changing early childhood
Falling birth rates, changing demographics heavily influence the market
by baby World
Toys and Licensing
NPD market data and scenarios with Warner Bros Italia
by Milano Licensing Day
Disney presents the Christmas 2019 novelties: preview of Frozen 2 and Star Wars Episode IX
at the Disney Theatre
Kids and digital: opportunities beyond clichés?
Companies and retailers debate the changes taking place in the sector from a retail perspective
by Largo Consumo