Popilove
A customized collection for the children’s room
Toys & Baby Milano 2025 will be the site of the official launch of the Popilove line of furnishing accessories for the children’s room, whose products, embodying the essence of Italian craftmanship, have been designed in order to add a touch of elegance and uniqueness to the spaces reserved to the little ones.
“One of the basic features of our articles is customization, whereby every consumer will be able to create a very special environment, made to measure for the children”, explains Emanuela Patelli, owner. “Every piece of the collection is carefully produced in our handicraft workshop. Furthermore, we pay attention to the whole experience: so, every Popilove article is delivered in a package that makes it perfect as a gift too. We have thought of everything in order to assure that each stage, from purchase to unboxing, is a joyful moment. Popilove commits itself to supporting retailers in the improvement of their exhibiting spaces. We offer the opportunity of setting up dedicated Popilove corners inside the showrooms, in order to create an exclusive area that attracts the customers’ attention and desire; not to mention the fact that, since the products are customized, retailers will not have to take care of the stock and will be able to handle their orders directly through a dedicated portal”.
At the brand’s booth at Toys & Baby Milano it will be possible to verify the products’ quality and design and to weigh custom-made solutions for the shops. “We are waiting for you; we will show how beautiful and functional our offer is”, says Patelli. “Moreover, we point out that our articles are versatile, representing ideal proposals for birth lists, baptism presents and birthdays. New parents will enlarge their birth list; for more demanding consumers, we offer retailers a dedicated WhatsApp support, with previews of customized products”.
