Dal Negro
An ever wider selection of board games
Since almost 100 years Dal Negro is a leading manufacturing and distributing company of playing cards, always made in Italy.
“Thanks to the experience we have achieved during all these years we have been able to put together a toy catalogue too, featuring classic, evergreen products which have made us stand out in the Italian market and beyond”, says Paolo Lovo, Sales Manager (Italy). “Our proposal’s strength resides in maintaining an important and solid foundation of mainly wooden board games that year by year we extend with new products in order to widen the offer. However, bingo kits, chess boards, dominoes and towers are definitely among the articles that our customers expect to find in the catalogue and that will always appear there. With utter care we also select international companies defining their distribution on the Italian market on an exclusive basis. We look for product lines which may complete the Dal Negro-branded toy catalogue; this way we have actually obtained highly satisfactory results in terms of distribution and turnover. An essential factor is the commercial policy we propose: simple and clear, never aggressive, never oppressive, always paying attention to the changing market situations. As far as possible we keep far away from price wars, keeping a fair and straightforward approach”.
Dal Negro will once again exhibit at Toys & Baby Milano, with room in its booth for a new exclusive distribution: “It’s Hellofun, a Spanish company known for its board games, especially addressing the kidult segment”, announces Lovo. “Furthermore, we will introduce some fantastic new products by the Swiss brand Helvetiq, another important cooperation which started just at Toys & Baby Milano, in 2023. New pocket games such as Tacoloco or Go Town and titles like Art Robbery or Crazy Pilot – for an older age range – will feature among the products our customers will be able to play with at the Dal Negro booth”.
