Magma Games
Board games addressing adults
Differently from other companies on the Italian market, Magma Games – a brand owned by New Party Order – produces board games for grown-up consumers exclusively.
“In consideration of the wide spreading of the ‘kidults’ trend (meaning adults who buy, employ or collect games), we have embraced it with enthusiasm and inventiveness, creating products for this age range exclusively”, explains Matteo Maltoni, founder and director. “Our games are designed in order to entertain and involve players from 18-years-old on, offering unique and fun experiences for any occasion. Be they parties at home, adult birthdays, gatherings with colleagues, hen and stag parties or simply quality time to be spent with the family, Magma Games’ proposals are the right choice. Moreover, we are proud to offer games addressing younger players, so that our collection is able to reach everybody”.
Among Magma Games’ best known products there are Obbligo O Verità (Obligation Or Truth), a party game with easy and immediate rules by which friends are challenged to confess their secrets or deliver funny actions; Disegni Cattivi (Nasty Drawings), that in Italy is the only board game based on drawings for adults; Carte Per Bere (Drinking Cards) and Drink +4, instead, have been for years at the top among the best selling alcoholic games on Amazon, the only ones created by an Italian company.
“Our games have already proved to be able to reach exceptional sales results both online and in brick-and-mortar shops”, says Maltoni. “Many of our leading titles have obtained surprisingly high sales for a young company as ours, with products that have sold tens of thousands of copies in a short period. In times when fun and socialization appear more important than ever, Magma Games aims at offering everyone involving and unforgettable play experiences”.
