Epoch di Fantasia
Sylvanian Families at the top in the Small Dolls category
Known the world over thanks to the Sylvanian Families brand, Japanese company Epoch’s activities in Italy are carried out since 2019 by its branch, Epoch di Fantasia, which is also in charge of the Greek, Cyprian and Balkan markets since 2023.
“Our turnover has registered constant growth and 2024 promises to strengthen us even more”, says Matteo Dalla Villa, Country Manager. “In Italy, last year we rose from the second to the first position in the Small Dolls category and we aim at confirming that achievement by launching once more, through new products, the Nursery line, Sylvanian Families’ second main theme behind the Village. Furthermore, we celebrate twenty years since the introduction of Aquabeads, focusing on the educational play experience with the addition of new products in the Carry Case and Nail Studio lines. While Sylvanian Families addresses girls by 85 per cent, as to Aquabeads that share drops to 60 per cent. The big launch of 2024 is Pati-School, pie-decoration sets for kids to play at confectioners; on the market there is no similar proposal appealing to both genders”.
In the children’s board games category Epoch di Fantasia can count on outstanding licenses: “We have strengthened our partnerships with Universal (Minions and Jurassic Park) and Nintendo (Super Mario), which are giving us highly satisfactory results”, points out Dalla Villa adding that Sylvanian Families accounts for 60 per cent of the turnover in Italy while the Arts & Crafts and board games lines equally share the remainder.
