Beberoyal
Quality and service by more than 75 points of sales
The Beberoyal retail group was born as a necessary action by some independent points of sales which united because they had common values such as quality, service, excellence. Initially the consortium was composed of about ten nursery products stores which shared the enthusiasm in managing their enterprises and also the same difficulties, such as the fear to be overwhelmed by the big retailers. As time went by it appeared clearly how deep-rooted their activities, often handed on from family to family, were, and how strong that entrepreneurial model, based not on big numbers but on care for people, could prove. At present the group, which celebrates its 20th anniversary in 2024, is made up of more than 75 points of sales and represents a unique set-up in Italy.
“Distinguishing us is the ability to look beyond earnings in order to offer people the best product in relation to their needs: this consulting activity requires that we keep studying, stay up-to-date and choose the articles to be exhibited in our shops with great diligence”, says Raffaele Romanò, the group’s President. “This way, Consorzio Beberoyal has become the leading point of reference for nursery hardware and software in Italy. It has been a long and severe process. We never let us be tempted by pricing policies; we have instead remained firm in opting for the values of quality and safety, only relying on partners of the highest level. Such approach has involved financial sacrifices sometimes but turned out to be winning in the long run: the consortium imposed itself for its quality. Families who choose us know they will find top service in our stores, all the attention they deserve and a customized offer based on their needs. In fact, in our points of sale we often arrange before and after pregnancy meetings, first aid and breathing airways unblocking courses, prebirth and breastfeeding courses”.
