Each year Muñecas Arias introduces a new collection of dolls, newborn dolls and relevant accessories including clothes, shoes, prams, strollers and wooden furniture for dolls.
“Dolls and baby dolls in the Elegance line offer the consumer a wide choice thanks to a range of features, sizes and functions: real weight, crying and laughing newborn baby dolls, soft or vinyl body, smiling or frowning faces”, explains Donatella Papetta, owner of Top Company which represents Muñecas Arias in Italy. “Reborn, a more refined line offering real weight and various details, definitely is the company’s main strength. Wealth of detail and manufacturing care are the winning ingredients in order to create the wonderful sweet world which embraces the little consumers. Every newborn baby doll is carefully designed and made in an almost totally craftsmanlike way, with manual insertion of decors and details. The choice of textiles and styles that resemble the real babies’ outfits eventually completes the task. This year Arias introduces a silicone Reborn that conveys a feeling of reality when hugged and is soft when touched”.
Combining quality and competitiveness, the commercial approach makes the Arias lines accessible for the consumer even if positioned in the mid-high range, since the product is worth the price. “The company’s sales keep on growing on the Italian and international markets and the products can be found in the best specialist shops”, says Papetta. “The Arias collection is renewed every year thanks to the creative efforts of the style and design team and always is perfectly trendy as to colours, fabrics and coordination. Muñecas Arias’ taste is very similar to the Italian one and represents the most harmonious proposal in terms of shapes and colours. Details are taken care of with an almost maniacal attitude making the company’s products immediately recognizable on the market”.