3A / Huggies Apparel
Functional and sustainable childrenswear
Huggies, global leader in the baby care business, a brand founded in 1978 with the mission of supporting parents and their children in the early years of life, has always meant comfortable napkins, but it implies something more. Since 2024, the brand has extended its scope through the launch of Huggies Apparel, a line of clothes and accessories exclusively handled by the Antonini brothers’ 3A, an Italian landmark as regards the distribution of clothes, footwear and accessories and a top-ranking company in the kidswear, underwear, accessories and swimwear categories.
“The Huggies Apparel line combines comfort, thanks to soft and breathable fabrics, dermatologically tested for sensitive skin, and practical design, with ergonomic articles provided with intuitive fastenings and functional details for a perfect wearability”, says Fabio Antonini, CEO of 3A Dei Fratelli Antonini. “Furthermore, it offers quality and durability, featuring resistant to washing materials which are excellent for daily use, and a modern look that stands out due to bright colours and playful prints suiting any occasion. It is all based on continuous innovation proposing forefront products that have been designed to meet the daily needs of parents and children in the newborn, infant and toddler age ranges.”
The brand is engaged in sustainability too: “The focus is on employing eco-friendly materials and 100% biological cotton and on adopting production processes that reduce the environmental impact”, explains Antonini. “A highly competitive quality-price ratio makes the Huggies Apparel products accessible for a wide range of families”.
