DB Line
In the Pop Culture world
At Toys & Baby Milano Db-Line, a distributing company that for over 30 years has been a landmark in the gaming and entertainment businesses, will show a wide range of Pop Culture items featuring a remarkable variety of products, including some that are dealt with on an exclusive basis on the Italian market.
“Lately, Db-Line has entered the kidult category which is winning more and more market share and interest among the public at large”, says Marco Salmini, President. “Counting on widespread and timely service, our company is able to propose a sundry but carefully selected offer that manages to embrace all categories of collectibles and merchandise – from Funko POP! to clothing, from lamps to gadgets, from stationery to textiles, up to key rings and watches for the kids target. What makes Db-Line stand out is its way of working since the SKUs, exploiting the best licenses, are precisely chosen in order to offer an aptly planned turnkey solution according to the different kinds of salespoints”.
The Pop Culture business, particularly as regards the kidult products, requires high competence in the selection and in the grid mix, besides a suitable and proper display, notes Salmini adding: “Thanks to its fieldwork experience and to several installations in various kinds of retail areas, Db-Line can supply its customers with a 360° support and advice service. Actually, the kidult products business needs the right in-store visibility, playing both on products linked to the current trends and on those belonging to iconic brands – Pokémon to Spider-Man, Disney to Harry Potter, One Piece to Hello Kitty. Therefore, beyond the extensive catalogue, Db-Line offers a range of display solutions aiming at setting out the best-selling brands and at generating appeal and attraction among the consumers”.
