Binney & Smith
More creative moments with Crayola
In its territory, Binney & Smith’s Italian branch distributes, besides its own brand Crayola’s lines, plush by Ty, infant articles by Nattou and MyArcade videogames.
“Crayola stands out thanks to its established expertise in offering creative, high-quality products that stimulate children’s imagination at every age”, says Marisa De Zorzi, Marketing Manager at Binney & Smith Europe. “Our strength resides in constant innovation combined with the materials’ safety and sustainability. Our products are designed in order to offer fun and educational play experiences that can promote the development of motor, cognitive and artistic skills. With Crayola every child is allowed to express his/her creativity in a unique and safe way. The latest global campaign, #Staycreative, aims at conveying the important message that creativity is a basic competence in everybody’s life and must be cultivated every day. According to this, the ‘Let’s create more creative moments’ claim stresses the importance of generating and sharing creative moments with family, friends and teachers”.
2025 promises to be rich in surprises for Crayola: “In the first part of the year Washimals will once more be in the spotlight, this time with the Paw Patrol licensed version, available in various collectable sets in different price ranges”, announces De Zorzi. “Another big launch will be ColourWhirls, the colours spinning wheel, offering a new way to play and challenge friends through the use of Crayola markers. Licences grow thanks to the addition of Lilo & Stitch and Ariel from the Disney world, Sonic the Hedgehog and Harry Potter, characters that will be featured in many colouring and arts & crafts solutions. Ty, among the best-selling plush brands in the world, will extend its proposal with new brightly coloured products and a new innovative item. The Belgian brand Nattou is updating and widening its line of silicone accessories sweeping from feeding needs to teething and introduces the new, very soft Teddy backpacks too. For videogame fans of all ages MyArcade, a company specializing in vintage gaming solutions, proposes new formats”.
