Founded by Egidio Bellini in 1949, the Bellini Let’s BE Natural company of Viadana (Mantova province) has always attended to selecting and transforming natural sea sponges from the Mediterranean basin, while over time other organic products such as bamboo bathrobes have been added to the catalogue.
“We are a special company, thanks to our reliability most of all, but also to the assured high-quality standard of the whole proposal, which excludes low-level articles”, says Ivano Bellini, CEO. “Our sponges do not contain additives or perfumes; they are an organic and biodegradable product with antibacterial and antifungal properties. We obtain the raw material directly from fishermen and before transforming it we subject it to careful quality controls, which concern the supply chain’s sustainability too. In Italy our hypoallergenic and dermatologically tested products are distributed to select sales channels – among them nursery and perfume shops – while abroad we are represented by distributors in all Asian countries and in great part of Europe”.
Bellini will once more be present at Toys & Baby Milano this year: “We will show the whole range of Mediterranean natural sponges which is offered in eco-friendly packings too: light pouches with cheerful layouts, in hardy recycled paper, reusable and respectful of environmental issues”, informs Bellini. “Particularly, the Bellini Baby line expressly dedicated to child care will be at the forefront: it includes, besides sponges, bathrobes, towels and mitts in bamboo fibre which is antibacterial, smooth and soft”.