To become parents is like starting an exciting, surprising journey that also involves responsibilities and uncertainties. Chicco, a brand of the Artsana group, has always stood by the families listening to their needs and supporting them with solutions which have been researched and developed through the years, some of them proving able to revolutionize their life for the better thanks to cooperation with experts and, most of all, to constant and open communication with parents.
“Chicco is the only brand in the world offering products that follow a child’s whole growth path”, says Marika Femiani, Market Activation Manager. “At Toys & Baby Milano we will introduce several new items including Trio Bellagio, a travel system that the market has received very well since it manages to combine style and comfort with functionality thanks to the innovative one-touch folding, and the Meraviglia high-chair, a real 4-in-1 solution that can accompany the child from birth to the age of 99! Iconic products like the PhysioForma soothers, with their distinctive anatomic-functional shape, and the bio-functional anti-colic Perfect5 bottle will be featured too. Among new nursing articles, there will be the Tiralatte Stimolatte, an innovative electric breast pump designed in order to mime the child’s natural suction. We will also show Chicco toys and exhibit two highly interesting new proposals: My Wood friends, a wooden toys line, and the attractive My First Doll line, with super soft and lightweight dolls developed for babies”.
At the Italian fair, Artsana will also introduce new products by Fiocchi di Riso (Rice Flakes), both those addressing women and all the iconic forms for the babies’ skin: “The Fiocchi di Riso brand combines a ‘homemade’ dermo-cosmetic approach and advanced research, taking advantage of constant cooperation with functional medicine experts”, explains Femiani. “Its preparations are unique, produced with skin-like and environment-friendly natural forms that respect and promote the skin’s functional and physiological activities and are remarkably efficient for the care and hygiene of any kind of skin, even the most sensitive”.